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The SOAPOINT team has been handcrafted with people that can stay the long haul. No tears here, these creatives have skin thicker than a Pantone guide book. They know things only get better by doing them 100 times and then doing them once more for fun. Our team is full of tough, deliberate souls working to create our own ideas of success and happiness.

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MIKE HORNBECK

 Creative Director 

Bachelor of Fine Arts – Emphasis in Graphic Design – Fort Hays State University – 2004

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KAT WEST

 Art Director 

Bachelor of Fine Arts Degree: Graphic Design and Multimedia – Rocky Mountain College of Art and Design – 2003

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MIRANDA JACKSON

 Controller 

Bachelor of Arts in Communication: Emphasis in Organizational and Interperonsal Communication – University of Oklahoma – 2014

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DREW HARRIS

 Web Designer 

Bachelor of Art: Emphasis Graphic Design – Mississippi College – 2010-2013

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RYAN FISHER

 Graphic Designer 

Bachelor of Arts: Graphic Design – Rocky Mountain College of Art and Design – 2014

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PAIGE PINSON

 Graphic Designer 

Bachelor of Arts: Emphasis in Graphic Design – Mississippi College – 2013

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KATE FISHER

 Copy Writer 

Bachelor of Science in Integrated Marketing Communication from the Meek School of Journalism & New Media – The University of Mississippi – 2013

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AUSTIN SCHOTT

 Graphic Designer 

Bachelor of Arts: Graphic Design – Rocky Mountain College of Art and Design – Current Student

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HENRY WARD

 Social Media Specialist 

Bachelor of Arts in Organizational Communication – Metropolitan State University of Denver – 2013

FEEL LIKE SHOOTING THE SH!T WITH US SOMETIME?







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Our roots in the print game are legendary. That starts with our team and the results they produce daily. There is over 35 years worth of print and install service amongst our team and it shows. Yes, we are the sh!t legends are made of.

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CHRIS McHUGH

 Production Manager 

Graphic Design – Platt College

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ETHAN METHERD

 INSTALL MANAGER / SPECIAL PROJECTS 

Bachelor of Fine Arts: Emphasis in Digital Art – Metropolitan State College of Denver – 2010

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PAT HEATH

 Lead Production 

Graphic Design – Pickens Technical College – 1991

Web Design & Business – Community College of Aurora – 2000

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WILL HODGES

 Print/Laser Operator 

Associate of Arts: Graphic Design – Barton Community College


Bachelor of Fine Arts: Graphic Design – Fort Hays State University – 2014

LATEST BLOG POSTS

Paying Homage to a Hero

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We are branding wizards here at Soapoint. Our designers and creatives spend time perfecting even the smallest details because we are passionate about creating brands that are as complex as they are gorgeous.

Recently, we re-branded the Soapoint mascot: our van. In classic Soapoint fashion, we wrapped the van in chrome gold. So gold and so chrome that you could literally take a selfie using the reflection (ballin’). For most creative agencies, a gold van would be enough but we just had to take it a step further.

We took inspiration from Ken Block and his epically well done brand, Hoonigan Racing. Just one look at the Hoonigan website and you’ll understand what we’re talking about. No detail is overlooked, everything is dripping with the brand’s unique colors and style. It’s the type of brand that’s got our creative director smiling.

Ken Block is known to be one of the most thrilling rally car racers that has ever lived. He’s driven a handful of iconic cars all branded to perfection. Since he’s Ken Block, he took his rad rally cars one step further by outfitting many of his race cars with one signature neon wheel (ballin’).

To pay homage to a great man and a great brand, we dipped one wheel on our ride in gold. It will never be as fast as Ken’s car but it’s just one more little detail that we can be proud of. Another example of Soapoint going the extra mile. Cheers to Ken and Hoonigan for creating work above and beyond the expected. Here’s to the pursuit of perfection!

Sweet Leaf Web Store: How We Got It Up

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As any creative agency knows, getting a merch store online is no easy feat. After a lot of hard work and some drinking, we’ve emerged on the other side. Now we can sit back and watch as all of you poor, helpless fools empty your pockets to our gleaming example of Soapoint teamwork. Web stores are just one more thing we’ve added to our arsenal.

That being said, I’m now tasked with writing a blog summarizing all the individual pieces that went into making the web store a success. Since that sounds boring af I’m gonna put my own spin on it…

What follows is a short interview with everyone who helped “Get it up”. I’m doing this partly because it will be more interesting and partly because if I were to ask one of our graphic designers to write a paragraph, I’d end up getting verbally accosted and possibly attacked. For my own safety, I asked those involved for brief descriptions of their roles in the project.


Mike, as our creative director you took the reigns and directed all of our efforts. You were both the engine and the brakes on this whole operation. Explain what directing this project was like using only emoticons.

😬💪💪🍺👏🙇💪💪💪😲🍻😏💨😆💪💪💪👏🍻🍻😴👉💩❗️💪💪💪🎉🎉👏👏🎉🎉😎😎💵 – Mike
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I’m not even going to take a stab at translating that. I will tell you that we do all have huge biceps, drink beer for energy, celebrate often, and occasionally have to clean shit up.


Kat, you sourced all of the clothing, hired the models and generally kept us all in line, tell us how it was in two words using only crayons.

Art Directing the online web store was a WILD PARTY! The entire team really pulled their strengths together to make it happen. #buyshit #wildparty -Kat

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Thought I said TWO WORDS… Art Directors are better at using crayons than following directions…


Paige, you designed much of the apparel, give us the rundown in a haiku.

“Apparel design
Put some pictures on a shirt
And call it a day” -Paige
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I can promise it was more complicated than that. Paige came close to kicking our asses when we interrupted her hustle for a meeting. Note for next time: **Approach slowly and bring whiskey**


Ryan, everyone is saying that you didn’t do much, but I don’t believe it. Tell us about your role with the web store in the voice of Kanye West.

“I’m a creative genius, no other way around it. I’m the Michael Jordan of everything.” -Kanye West/Ryan
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Hold up, hold up.. I’ma let you finish.. But first, Ryan is the greatest designer of all time. I’m not positive he actually contributed but surely his presence alone was enough.


Austin, you’re a graphic designer and a photographer. You got to hangout with models. We’re all jealous. Tell us how that was with lyrics from your favorite rapper.

“The bombest chicks give me compliments, yeah it’s common sense, cuz i’m comin’ with the heat like Wade, Lebron and Chris.” – G-Eazy/Austin
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It’s hard to get designers to write words. Turns out Austin would rather be chillin’ with models than writing about them.


Drew, you coded the online store. Nobody would know what the hell you’re talking about anyway, so give us the rundown on coding the web store up using only made up tech jargon.

“Once I rediferenciated the patterns of the store Matrix, I took the red and blue pill and fixed the flux-capacitor to take one millionth a gigawatt and the sustainable store was functioning.” -Drew

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Thanks Drew. For everything you did. Whatever it was.


Kate, as a copy writer you wrote all the pretty words, found in the store and all of the social media updates for Sweet Leaf’s anxious fans. You hyped it up resulting in over 2,000 visitors to the page in the first few days! Since you’re the only one good with words here, describe your part of the process using a food metaphor.

“What’s BBQ without mac and cheese? The online store without copy. It’s unbelievably dank, but you know it’s missing something crucial.” -Kate
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Food metaphor? Who asks that?


I’m Henry. My job was to document the process and make it shareable. So here’s how i feel about creating the content we used to litter your News Feeds. I wrote it in Spanglish and then translated it to english for you.

Spanglish: La web store esta mucho trabajador pues, muy divertido! To write-o la blog chupas mas culo y yo no se how to did it.
English-ish: The web store is much work, then very funny! To write the blog sucked more ass and I do not know how to did it.
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I’m taking some serious risks publishing this.


Evolution means survival to us at Soapoint

so progression is nothing new. Every once in a while we reflect back on where we’ve been and give ourselves a pat on the back for how far we’ve evolved. We’ve come a long way from the sign shop days and we’re constantly adding new skills to our game. We were printing signs back then. We’re launching successful online stores today. We’ll be doing something even bigger tomorrow.

Click here to check out our work!

Watch for us around town. We’re in the gold van. Tag us. #GoodAsGold

Soapoint Team Member Handbook

Team Member Handbook

From pirates to pilgrims, every great civilization has conducted themselves based on a set of rules. Most of these rules exist within text across the world and have set the framework for societies worldwide to flourish.

Soapoint has always had a code. A few unspoken rules that keep us functioning as a unit. Now the code is on paper. The pirate code. If you’ve followed us at Soapoint up to this point, you know we’re not your average creative agency. We don’t follow fads or contemporary rules. We wrapped our van in chrome gold. Nobody does that.

We are making massive strides in our game and our team is growing both in numbers and skill. With fifteen creatives under one roof and no chance of slowing down, we needed this. But in classic Soapoint fashion, if the rules get in between us and our creative process, we’re gonna break them.

Nothing has left our building without a distinct style and voice. Our Employee Handbook is no different. We added a little of our own touch. The book was both written and designed by our team and it shows. No detail was overlooked and we are very proud of how the final product turned out.


See it for yourself.
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Don’t think that we’re changing. Soapoint is still a bunch of creatives in a warehouse kicking ass across Denver. We’re just stepping up our game. When you see us, tag #GoodAsGold

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WE ARE PROUD TO BE 3M CERTIFIED GRAPHICS INSTALLERS

What does this mean?

Not only are we committed to 3M installation procedures, we have proven ourselves. Our employees have passed intensive hands-on and written tests, our warehouse has been approved for meeting certain business requirements, and we have the proper liability insurance. Rest easy, we’re pros.

As a member of the UASG, we are dedicated to their high standards for integrity and installation.

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