As any creative agency knows, getting a merch store online is no easy feat. After a lot of hard work and some drinking, we’ve emerged on the other side. Now we can sit back and watch as all of you poor, helpless fools empty your pockets to our gleaming example of Soapoint teamwork. Web stores are just one more thing we’ve added to our arsenal.
That being said, I’m now tasked with writing a blog summarizing all the individual pieces that went into making the web store a success. Since that sounds boring af I’m gonna put my own spin on it…
What follows is a short interview with everyone who helped “Get it up”. I’m doing this partly because it will be more interesting and partly because if I were to ask one of our graphic designers to write a paragraph, I’d end up getting verbally accosted and possibly attacked. For my own safety, I asked those involved for brief descriptions of their roles in the project.
Mike, as our creative director you took the reigns and directed all of our efforts. You were both the engine and the brakes on this whole operation. Explain what directing this project was like using only emoticons.
😬💪💪🍺👏🙇💪💪💪😲🍻😏💨😆💪💪💪👏🍻🍻😴👉💩❗️💪💪💪🎉🎉👏👏🎉🎉😎😎💵 – Mike
I’m not even going to take a stab at translating that. I will tell you that we do all have huge biceps, drink beer for energy, celebrate often, and occasionally have to clean shit up.
Kat, you sourced all of the clothing, hired the models and generally kept us all in line, tell us how it was in two words using only crayons.
Art Directing the online web store was a WILD PARTY! The entire team really pulled their strengths together to make it happen. #buyshit #wildparty -Kat
Thought I said TWO WORDS… Art Directors are better at using crayons than following directions…
Paige, you designed much of the apparel, give us the rundown in a haiku.
Put some pictures on a shirt
And call it a day” -Paige
I can promise it was more complicated than that. Paige came close to kicking our asses when we interrupted her hustle for a meeting. Note for next time: **Approach slowly and bring whiskey**
Ryan, everyone is saying that you didn’t do much, but I don’t believe it. Tell us about your role with the web store in the voice of Kanye West.
“I’m a creative genius, no other way around it. I’m the Michael Jordan of everything.” -Kanye West/Ryan
Hold up, hold up.. I’ma let you finish.. But first, Ryan is the greatest designer of all time. I’m not positive he actually contributed but surely his presence alone was enough.
Austin, you’re a graphic designer and a photographer. You got to hangout with models. We’re all jealous. Tell us how that was with lyrics from your favorite rapper.
“The bombest chicks give me compliments, yeah it’s common sense, cuz i’m comin’ with the heat like Wade, Lebron and Chris.” – G-Eazy/Austin
It’s hard to get designers to write words. Turns out Austin would rather be chillin’ with models than writing about them.
Drew, you coded the online store. Nobody would know what the hell you’re talking about anyway, so give us the rundown on coding the web store up using only made up tech jargon.
“Once I rediferenciated the patterns of the store Matrix, I took the red and blue pill and fixed the flux-capacitor to take one millionth a gigawatt and the sustainable store was functioning.” -Drew
Thanks Drew. For everything you did. Whatever it was.
Kate, as a copy writer you wrote all the pretty words, found in the store and all of the social media updates for Sweet Leaf’s anxious fans. You hyped it up resulting in over 2,000 visitors to the page in the first few days! Since you’re the only one good with words here, describe your part of the process using a food metaphor.
“What’s BBQ without mac and cheese? The online store without copy. It’s unbelievably dank, but you know it’s missing something crucial.” -Kate
Food metaphor? Who asks that?
I’m Henry. My job was to document the process and make it shareable. So here’s how i feel about creating the content we used to litter your News Feeds. I wrote it in Spanglish and then translated it to english for you.
Spanglish: La web store esta mucho trabajador pues, muy divertido! To write-o la blog chupas mas culo y yo no se how to did it.
English-ish: The web store is much work, then very funny! To write the blog sucked more ass and I do not know how to did it.
I’m taking some serious risks publishing this.
Evolution means survival to us at Soapoint
so progression is nothing new. Every once in a while we reflect back on where we’ve been and give ourselves a pat on the back for how far we’ve evolved. We’ve come a long way from the sign shop days and we’re constantly adding new skills to our game. We were printing signs back then. We’re launching successful online stores today. We’ll be doing something even bigger tomorrow.
Click here to check out our work!
Watch for us around town. We’re in the gold van. Tag us. #GoodAsGold