At first glance, the SOAPOINT van looks like something out of a post-apocalyptic movie with its huge off road tires, three inch lift, blacked out windows and candy green exterior. Closer inspection reveals that the outside of our van is wrapped in vinyl with words, phrases and symbols some offensive, some not. It’s not typical of a creative company to boast a huge middle finger on the side of their van but we’re anything but typical. The van to us, offensive or not, is an expression of our continuous relationship with design and perfection. It’s a visual representation of our absolute commitment to remain focused, edgy and hungry.
As one might think, rolling down the street in an “opinion on wheels” definitely turns heads. The 15 sodas we’ve cleaned off and countless door handles we’ve replaced seem to allude to the fact that not everyone appreciates the van’s message as much as we do. It’s been said in numerous rap songs that “the haters gonna hate” but we’re alright with that because there are plenty of people showing love too. From fist bumps to photos those who understand and appreciate our message let us know. Good or bad, the shit pot needs to be stirred and no one is more qualified to stir than us.
The van, as often vans do, represents freedom. Creative freedom and separation from the boring, mundane and average. The words, phrases and symbols are not meant to offend but to inspire. It’s a call to action to go the extra mile and to never be complacent. Though it’s tempting to just zombie through your day doing your work to pay your rent, life is short. Too short not to be loud, unique and in some cases offensive. We at SOAPOINT are living testaments to this. Everyday we show up to work our team swings for the fences and holds nothing back. We bash our heads agains desks, whiteboards, computers and each other until perfection is reached. As the van can attest, there is and never will be anyone like us. For good or bad, we are SOAPOINT and our van is here to remind you.